In this episode of the Personal Trainer Collective Podcast, we are joined by Craig and Marina from wearefitcreative who are fitness industry branding experts.
03:00 - How it all started
07:14 - What is branding for PTs
12:00 - Trainers need to understand they are a brand
19:05 - Look at it as an investment
23:07 - Start with just a font
32:01 - Colour theory
35:10 - Fonts to choose
41:20 - How powerful colour can be
43:19 - Timing is so important
47:57 - The importance of implementation
50:50 - Everyone thinks they are a designer. Everyone can also count to 10.
54:11 - How to build brand consistancy. Using Canva.
1:00:00 - Anyone can learn but not everyone is creative
01:04:45 - The Shredded by Science re-brand